How to Become a Travel Agent in Wisconsin

independent travel agent working from home

Consumer interest in travel is surging.  You can tap into this boom by becoming a certified travel professional.

Education & Training

Online certification programs affiliated with local schools are an efficient way to get started:

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Get information on Travel Agent Training programs by entering your zip code and request enrollment information.

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How Does This Course Help You?

Taking a travel agent certification class in Wisconsin offers two main benefits:

  • Preparation for the Travel Agent Proficiency (TAP) certification exam
  • Learn all essential knowledge and skills needed to embark on a successful career in travel

The Travel Institute since 1964

What Is the Course Like?

The course is broken into modules that cover the following areas:

  1. Core Travel Industry Concepts
    • In-depth exploration of travel industry basics including different travel accommodations and transportation options.
  2. Customer Service Excellence
    • Focused training on exceeding client expectations through professional interaction and service.
  3. Geographical Knowledge
    • Comprehensive knowledge on global and local travel destinations important for travel planning.
  4. Air and International Travel Fundamentals
    • Essential information on managing air travels and international trip logistics.
  5. Modes of Transportation
    • Overview of ground, air, and sea transportation in travel packages.
  6. Travel Career Advancement
    • Developing skills for self-marketing and navigating a travel industry career.
  7. Digital Marketing in Travel
    • Strategies to effectively market travel services online, emphasizing digital communication and advertising.

How Much Does it Cost?

The courses above cost approximately $2,300.

Courses through community colleges or online platforms cost between $700 and $3,000, with certification exams like the Travel Agent Proficiency (TAP) test adding approximately $95 to $125.

Program Length

A good course should be at least 100 hours which can  take between 4 to 6 months.

Salary Range

Wisconsin Requirements

Wisconsin does not have specific state-level licensing requirements for becoming a travel agent.

But anyone starting a business in Wisconsin needs to register with the state’s Dept of Revenue.


Getting Started


Additionally, obtaining certifications like the Travel Agent Proficiency (TAP) test can further validate a travel agent’s qualifications and generate trust between potential clients.

Other recognized options include:

Beyond formal education, joining professional organizations such as the American Society of Travel Advisors (ASTA) is also useful.

Becoming an Independent Travel Agent

Becoming an independent travel agent in Wisconsin means setting up your own business to offer travel planning services directly to clients.

People take this career path because:

  • it allows for greater flexibility and autonomy
  • you can customize your services according to personal expertise and interests
  • you can focus on niche markets like eco-tourism or luxury travel

You may also capitalize on the state’s rich offerings, from the scenic landscapes of Door County to the bustling city life of Milwaukee, crafting unique travel experiences that large agencies might overlook.

What You Need to Know

To grow their business, independent travel agents in Wisconsin must have a plan for:

  • personal marketing
  • building customer relations
  • following the latest travel technology
  • networking
  • affiliating with national and global travel agent networks
  • continuous education about travel regulations and destination trends

While the freedom of being an independent agent comes with the responsibility of managing all business aspects, it also offers the rewarding potential to build a personalized brand in the travel industry.

What About Host Agencies?

Essentially, a host agency is a larger, established company that provides essential services and infrastructure to smaller or individual agents.

They may provide access to:

  • booking systems
  • marketing tools
  • industry credentials
  • additional training programs
  • a broader range of travel products and deals

How Does the Relationship Work?

The idea is to foster a mutually beneficial relationship:

  • For the agent, partnering with a host agency is a strategic move that enables them to focus more on servicing clients and less on the administrative burdens of running a travel business.
  • For the agency, they benefit by expanding their network of agents:
    • They avoid the overhead of traditional employment.
    • They often earn a portion of the commissions generated by the agents, which incentivizes them to provide robust support to help these agents succeed

For someone looking to enter the travel industry with minimal overhead and maximum support, finding a reputable host agency can be an excellent step toward a successful career.


For travel agents in Wisconsin looking to carve out a successful career, one of the most effective strategies is to find a niche and specialize.

This approach allows you to become an expert in a specific type of travel or destination, such as luxury wilderness retreats in the Northwoods or culinary tours through Milwaukee’s vibrant food scene.

Specializing not only sets you apart from competitors but also builds deeper connections with clients seeking your expertise.

Search Travel Agent Training Programs

Get information on Travel Agent Training programs by entering your zip code and request enrollment information.

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