Workers in this complex field study the differences between domestic and foreign markets. They use their findings to maintain strategic investments abroad. In order to make informed business decisions, they must understand foreign politics and international business law.
Successful multinational companies need to know about the diversity of the global marketplace. Corporations must accept the risks involved with doing business in different cultures with unique social standards. These issues are usually approached using a transnational, global, or multidomestic strategy.
In a transnational strategy, certain items are offered worldwide while others are available in designated markets. Many candy companies use this scheme. They will offer their best-known products everywhere while selling alternate flavors in specific countries.
When very little or no changes are made to a product’s formula or flavor, it is known as a global strategy. This increases efficiency of production and distribution, as minimal effort needs to be put into localizing ingredients, materials, or labels.
A multidomestic strategy is when companies specifically release products in regions based on consumers’ wants and needs. For example, many U.S.-based food companies offer international customers options that are not available on American shelves. Corporations may also use different formulas for the same product in different regions. To illustrate, some soda producers utilize artificial sweeteners in the United States while using sugar in the same beverage sold in Mexico.