Advertising managers strive to create interest in their company’s products or services. To do this, they collaborate with financial staff, art directors, and sales agents. Associates meet with upper management to discuss client contracts and budgeting matters. They put a great deal of weight into picking the best marketing plan for the scope of a given project.
Workers must design advertising campaigns based around their client’s needs and financial constraints. Much thought goes into selecting the best ad media for the budget and target audience. Some instances allow for fun promotional campaigns such as coupons or instant-win sweepstakes.
Ad managers must satisfy buyers by setting fair pricing structures. They may give marketing advice to certain clients, or review the work of colleagues to check for areas in need of improvement. At times, staff members might set up booths at trade shows, community fairs, or festivals.
Associates must determine what types of marketing to use for their client’s products. This happens in a number of ways depending on the target audience and nature of the company. While the internet is the most popular means of ad distribution, it is far from the only option. The following mediums are utilized to reach potential consumers:
Podcasts and radio
Billboards and outdoor signage
Transit posters on bikes, taxis, and buses
Magazines, newspapers, and free periodicals
Sponsorships and giveaways
Digital and printed directories
Product placement in TV, movies, and music