What Does a Floral Designer Do?
Depending on what their customers ask for, a florist might spend their day making a variety of different floral arrangements, including:
Corsages and boutonnieres for students going to formal dances
Bouquets and centerpieces for weddings, funerals, and other events
Flower wreaths for lobbies and offices
Indoor plant walls
Vases of flowers for Mother’s Day, birthday, graduation, or retirement gifts
Creating a Concept
Some clients may choose a specific type or color of plant that they want to see in their arrangement. However, in many cases, they ask the florist for recommendations on which flowers they should select to convey a particular message. Floral designers use their knowledge of what emotions and ideals different plants represent and suggest these flowers to their customers.
Sharing Your Vision
Once the customer decides which plant types and colors they want in their arrangement, the floral designer may create a sketch of how the finished product will look. From there, they can adjust the design until the client is satisfied with the size, shape, price, and style of the arrangement.
Many floral designers get their plants from local farms and plant nurseries, wholesalers, and flower auctions. However, some designers also grow various plants and flowers on-site. Florists who grow their own flowers must plant, fertilize, water, prune, and maintain their plants to ensure they stay healthy and beautiful.
Tools of the Trade
Whether they grow or purchase their plants, florists are responsible for cutting, bundling, and arranging the customer’s chosen flowers into a design that suits the client’s needs. To achieve this, floral designers use tools like:
Floral scissors and knives
Chicken wire or mesh for binding flower bouquets
Vases, bowls, and other bases
Floral foam to stick flower stems into
Decorative ribbons and ornaments