Marketing is a broad term which covers many possible career tracks. Some jobs require an aptitude for numbers as they work closely with revenue, while other marketing duties rely on creative graphic design and writing skills. There are professionals who meet people all day, as opposed to others that stay in office brainstorming plans or examining results.
A marketing specialist designs and creates unique strategies to help a company’s sales grow. They research local, regional, and national trends to determine in-demand products and services. These employees devote a large part of their day to presentations, creating reports on competitors, and observing the market’s changing prices.
Social Media Managers
These associates create content and support campaigns by serving as a friendly human face for organizations. Social media managers interact with the digital world through platforms like Instagram, Twitter, and Facebook. By building an online community, these marketers engage followers and steer an organization’s perception in a positive way.
Sales depend largely on the prevailing view of a company. A communications specialist’s task is to manage a client’s brand messaging. Excellent writing and speech are an obvious plus for this job. Common businesses that they support are advertising firms, and media or public relations organizations.
The connection between patrons and the marketing team, an account coordinator spends the day meeting with individual or groups of customers. Their responsibilities include conveying expectations, making sure others make deadlines, and ensuring the satisfaction of every consumer. Good organizational skills are a must.
Inside Sales Representative
Instead of going out to gather clients, inside sales representatives work from an office. These marketing careers involve upselling new or enhanced product lines, overseeing accounts, and making sure services and products meet the business’s expectations. When a patron wishes to put in an order or check up on certain issues, these workers are who they call.
Outside Sales Representative
Outside sales representatives get out and serve as the face of a company. They hit the road and travel, meanwhile selling their employer’s goods to potential buyers. Maintaining excellent relationships with current clients is important to them. Cold-calling is another duty, so those looking to enter this career track have to be a people person.
Things move quickly in the field, so deciding on an entry-level position is essential. Other jobs marketing school graduates often pursue are:
Junior Business Analyst
Public Relations Coordinator