Marketing Schools & Programs

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Embark on an exhilarating journey into the world of marketing, where every idea has the power to shape industries and captivate audiences.

Explore endless avenues for innovation and personal growth in this dynamic and ever-evolving field.

Education & Training

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Nearly all businesses and industries develop and use a form of marketing to ensure potential customers are aware of their goods or services. As a result, there are many marketing trade schools offering a range of courses, certificates, and specialized degrees for career seekers with diverse focuses.

Despite how the economy is doing, demand for marketing work is always high. The field has grown from traditional print and television to digital platforms since the tech boom. Companies love to hire individuals who can produce advertising strategies, solve difficult problems, and boost sales.

Educational Requirements

Requirements for marketing professions usually call for a degree. While experience is a positive, many companies and hiring managers are looking for a certain amount of specialized training in the field with an accredited place of higher learning.

The level of schooling needed is dependent on the position one aspires to have.

For entry-level spots such as a marketing specialist, an associate is often sufficient.

This is a good place to start as some employers conduct branding seminars and marketing classes tailored specifically to their own needs. Positions farther up the ladder like management generally require a bachelor’s or master’s education.

In addition to a well-crafted marketing resume, while filling out an application, give all possible information about previous work experience in similar industries. Also include details on:

  • Marketing Certificates
  • Awards
  • Licenses
  • Marketing Degrees

What Is Marketing?

Marketing is a broad term which covers many possible career tracks. Some jobs require an aptitude for numbers as they work closely with revenue, while other marketing duties rely on creative graphic design and writing skills. There are professionals who meet people all day, as opposed to others that stay in office brainstorming plans or examining results.

Marketing Specialist

A marketing specialist designs and creates unique strategies to help a company’s sales grow. They research local, regional, and national trends to determine in-demand products and services. These employees devote a large part of their day to presentations, creating reports on competitors, and observing the market’s changing prices.

Social Media Managers

These associates create content and support campaigns by serving as a friendly human face for organizations. Social media managers interact with the digital world through platforms like Instagram, Twitter, and Facebook. By building an online community, these marketers engage followers and steer an organization’s perception in a positive way.

Communications Specialist

Sales depend largely on the prevailing view of a company. A communications specialist’s task is to manage a client’s brand messaging. Excellent writing and speech are an obvious plus for this job. Common businesses that they support are advertising firms, and media or public relations organizations.

Account Coordinator

The connection between patrons and the marketing team, an account coordinator spends the day meeting with individual or groups of customers. Their responsibilities include conveying expectations, making sure others make deadlines, and ensuring the satisfaction of every consumer. Good organizational skills are a must.

Inside Sales Representative

Instead of going out to gather clients, inside sales representatives work from an office. These marketing careers involve upselling new or enhanced product lines, overseeing accounts, and making sure services and products meet the business’s expectations. When a patron wishes to put in an order or check up on certain issues, these workers are who they call.

Outside Sales Representative

Outside sales representatives get out and serve as the face of a company. They hit the road and travel, meanwhile selling their employer’s goods to potential buyers. Maintaining excellent relationships with current clients is important to them. Cold-calling is another duty, so those looking to enter this career track have to be a people person.

Things move quickly in the field, so deciding on an entry-level position is essential. Other jobs marketing school graduates often pursue are:

  • SEO Specialist
  • Junior Business Analyst
  • Public Relations Coordinator
  • Development Associate

Salary

The average pay rate for workers in this field vary widely and rely on the profession, the company, and the location.
New hires entering the market as social media managers are capable of earning $49k, while a marketing specialist can earn around $60k.

Below is a table with average marketing manager salaries for each state.

State Hourly wage Annual wage
Alabama $64.75 $134,670.00
Alaska $52.26 $108,700.00
Arizona $67.36 $140,100.00
Arkansas $60.17 $125,150.00
California $89.69 $186,550.00
Colorado $85.15 $177,110.00
Connecticut $77.08 $160,330.00
Delaware $84.19 $175,120.00
District of Columbia $83.39 $173,450.00
Florida $72.61 $151,020.00
Georgia $72.12 $150,010.00
Hawaii $59.20 $123,130.00
Idaho $50.13 $104,280.00
Illinois $68.23 $141,910.00
Indiana $61.37 $127,650.00
Iowa $62.59 $130,190.00
Kansas $66.33 $137,960.00
Kentucky $65.48 $136,190.00
Louisiana $57.91 $120,450.00
Maine $61.60 $128,120.00
Maryland $69.74 $145,050.00
Massachusetts $79.51 $165,380.00
Michigan $62.37 $129,730.00
Minnesota $76.98 $160,110.00
Mississippi $46.30 $96,310.00
Missouri $62.37 $129,740.00
Montana $64.72 $134,630.00
Nebraska $55.03 $114,460.00
Nevada $53.64 $111,560.00
New Hampshire $77.35 $160,880.00
New Jersey $88.86 $184,820.00
New Mexico $60.59 $126,040.00
New York $91.46 $190,230.00
North Carolina $69.61 $144,790.00
North Dakota $60.93 $126,730.00
Ohio $67.98 $141,400.00
Oklahoma $64.52 $134,200.00
Oregon $63.60 $132,280.00
Pennsylvania $63.27 $131,590.00
Puerto Rico $47.90 $99,640.00
Rhode Island $83.56 $173,810.00
South Carolina $57.75 $120,120.00
South Dakota $69.13 $143,780.00
Tennessee $68.59 $142,660.00
Texas $66.60 $138,530.00
Utah $62.45 $129,900.00
Vermont $62.05 $129,070.00
Virgin Islands $38.92 $80,950.00
Virginia $82.19 $170,960.00
Washington $79.15 $164,630.00
West Virginia $50.19 $104,390.00
Wisconsin $68.03 $141,490.00

source: data.bls.gov

Occupation:Marketing Managers (SOC Code112021)

Career Overview

What Types of Skills Skills Should a Marketer Possess?

Communication

Strong communication is a vital skill, as marketers spend their days interacting with people in-person, over the phone, on social media, or through e-mail. Before beginning a marketing education, hopefuls should be competent writers as well as confident public speakers.

Research & Data

Another important marketing skill is the ability to research effectively. A large part of every marketer’s day is the gathering of information.

What they collect might be something small, such as comments and internet ratings, or might be as large as sales trends and polling data. Their main task is selling, so having the right knowledge to help target an audience is crucial.

Creative Thinking

An additional skill every marketer should have is being open to trying new things. Many corporations need advice for rebranding old or establishing new values.

So creative thinking and a willingness to try on new ideas and approaches are essential. A field which regularly changes and evolves calls for workers that are able to do the same.

Storytelling

Stories simplify messages and motivate people, leading to healthy sales numbers and happy customers. Marketers sell the story of their client’s business in newspaper and television ads, on the phone, or through Twitter posts. A blend of communication skills and info gathering, telling tales is at the heart of every successful brand.

Work Environment

Like any career, there are challenges when entering the marketing field. Remember that new jobs can be overwhelming at first.

Easy assignment are unlikely at the beginning and it takes a while to get the hang of things at a new company. Employment in marketing should be given time as it offers valuable experience, either good or bad.

A few common tricks can help. Perseverance is key.

Junior positions don’t earn the highest dollar amounts but are a foot in the door.

The most successful entry-level marketers learn as much as they can about the products and services their employer provides.

This knowledge leads to confidence which helps customers believe in what is being sold.

Workspace

Those with marketing training regularly spend the day inside the company office at a desk. Unless they are traveling, marketers pass the workday conducting research, cold-calling potential clients, posting on social media platforms, and more.

As a result of this, employees should make their space comfortable.

Common equipment and marketing tools are:

  • Desktop computers
  • Laptops
  • Smartphones
  • Printers
  • Projectors
  • Smartboards

What Are Useful Skills for People in This Field?

  • Write well
  • Openness to try new things
  • Good public speaker
  • Persuasive personality
  • Interpersonal communication skills
  • Excellent at researching
  • Collaborate with others
  • Lifelong learner
  • Active listener
  • Organized with keen attention to detail
  • Health Insurance
  • Life Insurance
  • Dental Insurance
  • Retirement Plans
  • Paid Time Off for vacations & sick days
  • Flexible schedules
  • Tuition reimbursement
  • Paid parental leave

Where Can Prospective Marketers Work?

After receiving a degree or certificate in marketing, there really are no industries off limits. Some businesses graduates can find work in are as follows:

  • Computer Technology Corporations
  • Advertising Agencies
  • Software Companies
  • Law Firms
  • Banks
  • Consulting Groups
  • Healthcare Companies
  • Media Companies
  • Staffing Agencies

Can You Work Remotely?

As creative, resourceful, outside-the-box thinkers, sitting in a cubicle can feel limiting to marketing-minded professionals.

Luckily, more businesses are now allowing their employees the chance to work from home, a coffee shop, library, or anywhere they choose, as long as it allows them to be productive.

Thanks to tech companies and the boom in digital marketing, there are several opportunities for candidates that prefer to work remotely.

New technologies have led to an increase in advocates for virtual settings. A person thinking about an out-of-office marketing career should consider this option.

How Can You Advance in a Marketing Career?

Even after landing a marketing job, it is still vital for new hires to promote themselves. Dressing up is key because looking sharp provides confidence which in turn helps gain friends and influence.

Companies often take part in conferences. These events are chances to network with peers and meet higher-ups. Be vocal during meetings, but not overbearing, as that can have the reverse effect.

What Else Can Marketer Do?

Besides quickly entering the industry at a junior or associate-level, graduates have the potential of becoming copywriters. Candidates are those that find themselves interested in writing but wish to use their marketing degree.

These writers produce content for an individual or group of clients’ website to draw traffic as well as revenue.

Other possible marketing jobs include:

  • Charity Fundraiser
  • Tourism Marketing Coordinator
  • Graphic Designer
  • Event Planner

Career Outlook

Marketing graduates are in high demand in every industry. Research shows that these careers can expect a steady growth across the board in the next ten years.

However, increases differ depending on the focus. Print positions are not forecasted to grow as much as those related to internet ads and digital media marketing.