What Is a Communications Major?
Majoring in communications gives students the skills to interact with people of varied backgrounds. They learn how to speak in public and engage with live audiences both small and large. Prospects learn the most efficient means to reach audiences through various forms of media. In many cases they contact people through cell phones and the internet.
In general, the three major branches of communications are public relations, broadcasting, and writing. Public relations specialists are responsible for the public image of a company. They draft and publish press releases or promote positive stories on social media. These workers must respond to negative press or feedback in a polite manner.
Reporters and broadcast analysts impart the daily news to millions of viewers around the globe. Workers may report the general news, or they can specialize in subjects like weather, traffic, and sports. Announcers offer commentary and insight at athletic events, while TV show hosts interact with guests live on the air.
Writers take on a number of tasks. In marketing communications jobs, they write promo materials and advertisement copy. These workers may compose press releases or tweets that reveal exciting info on a company. Associates also conduct interviews, draft speeches, and carry out ad campaigns.
Seasoned writers choose the subjects and stories written about in a publication or on a website. They also revise the work of others in order to check for accuracy, spelling, and other factors. Film and audio editors have a much different job, as they piece together bits of video and sound to create music, television shows, and feature films.
Communications is a general liberal arts major. It can lead to employment in the following fields:
Journalism and news broadcasting Internet and social media TV and film Radio and podcasting Performance art and public speaking Marketing and advertising Public administration Business Education Intercultural communications and translation Promotions Public relations and human resources Government